When it comes to insurance sales, having a well-crafted voicemail script can make all the difference in connecting with potential clients. A strong voicemail script not only introduces you and your purpose clearly but also leaves a lasting impression that encourages prospects to take action.

If you ever felt like your voicemails are just vanishing into the void, you’re not alone, we’ve all been there.

Insurance voicemail script tips for beginner

Or even if you’re completely new to all this, with the scripts I’m about to share, you should have an easier time. Simply plug in your name, company title, and other details, then read it out loud to see if it flows smoothly.

What To Include In An Insurance Voicemail Script?

1. Introduce yourself and your purpose

Start the voicemail by introducing yourself (including your name and company title) and your purpose for calling. Be clear and go straight to what you want to convey. Your intro should always be short.

Example: “Hi, this is [Your Name] from [Your Insurance Company]. I’m calling to discuss your insurance needs.” 

2. Leave your contact information

Provide your phone number and email address so the prospect can easily contact you. 

Example: “If you have any questions or concerns, please don’t hesitate to call me back at  [Phone Number] or you can reach me via email at [Email Address].” 

3. Be polite and professional

Maintain a courteous and professional tone. You can be funny, but not unserious though. Remember that you’re representing your insurance company. 

Example: “Thank you for your time and I look forward to speaking with you soon. Ciao for now.”

4. Personalization

If possible, tailor the voicemail to the prospect’s situation for a more engaging and relevant message.

Example: “I noticed your policy is up for renewal soon, and I wanted to discuss options that might better fit your needs.”

Insurance Voicemail Script Examples

Script #1: 

Can be used when calling a prospect you’ve never spoken with. Perhaps an individual from a list of purchased leads. 

“Hi, this is [Your Name] from [Company Name]. Hope you’re doing great. I’m touching base to share information on our insurance coverage options. We offer a wide range of policies that are tailored to your individual needs. I would love to speak with you more about your insurance needs and how we can help. Please give me a call back at [Phone Number] at your earliest convenience. Thank you, and have a great day!”

It’s short. It’s straight to the point. And it’s enough to tell the prospect who you are and why you’re calling, but not so much that will make them roll their eyes.

Script #2

For a prospect that you’ve already spoken with. For example, an individual who has expressed interest in buying a policy but has yet to make a final decision.

“Hey, [Your Name] from [Company Name] here. It was great speaking with you recently about our insurance coverage options. I’m touching base to see if you have any additional questions or concerns. Our policies are tailored to meet your specific needs, and I’m confident  we have the perfect option for you. Give me a call back at [Phone Number] and we can discuss the next steps. Look forward to hearing from you soon. Thank you!”

This script is pretty similar to the previous one in terms of length and structure. The main difference is that it’s focused more on the conversations you’ve had to date.

Script #3

The last one

“Hello, [Your Name] from [Company Name] again. I understand you hate pushy salespeople, so I just wanted to make sure you had all the information needed to make an informed decision. Our coverage options are tailored to meet your specific needs, and I believe we have the perfect policy for you. If you’re still interested or have any questions, please call me back at [Phone Number]. If I don’t hear from you, I will assume you are no longer interested, and I will close your file. Thank you for considering us, and I hope to hear from you soon.”

Additional Tips to Leave the Perfect Insurance Voicemail

Keep the length between 20-30 seconds. 

No one wants to read a lengthy email, and the same goes for voicemails. Prospects won’t listen to long messages from unfamiliar numbers.

Leave the perfect insurance voicemail

Lead with information relevant to the prospect.

After your intro (your name, company title), just go straight to the point that’s relevant to them. Tell them the reason why you’re calling, period.

Use your normal/natural tone of voice.

Don’t try to sound enthusiastic or excited on the phone. The unnatural high-pitched voice is everyone’s biggest ick.

Leave voicemails at the end of the day.

When you show people a list, they’ll remember the first and last items best. So, to grab a prospect’s attention, aim to be the first or last thing they hear.

In this situation, being the last thing is better.

Speak slowly (not too slow) and clearly.

You can trust me on this, speaking slowly and clearly makes you sound more articulate and confident. You’ll also come across as more authentic and avoid that annoying high-pitched tone.

Follow up if necessary. 

The money is in the follow-ups. Sometimes your prospects are crazy busy. Be persistent, not pushy or desperate.

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